Terms of the SLEEPON
Terms of the SLEEPON
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of US.
Company Name: Middle Bridge Ltd
Company Address: 1010 Cambourne Business Park, Great Cambourne, Cambridge, CB22 6DP, United Kingdom
We pledge to respect your privacy, to be transparent about our data practices, to keep your data safe and to only collect data that helps us improve our products and services.
Because we’re always looking for new and innovative ways to help you achieve your sleep goals, this policy may change over time, but any future changes will not affect data that was collected under a previous version of this policy. If any modifications substantially change your rights, we will send an email summarizing the changes to the address associated with your SLEEPON account and provide notice on the Site. And remember, we’re here to help. If something in this policy does not make sense or if you have any questions,please contact us at email@example.com
WHEN WE COLLECT DATA
ACTIVATE A DEVICE
When activating a SLEEPON Device, you will be asked to download the SLEEPON App or install Software and enter information about yourself, such as date of birth and gender.
We use this information to personalize your sleep stats and sleep recommendations. Depending upon the specific Device you use, it can collect data such as the amount of time slept, pulse rate, blood oxygen saturation, movement during asleep, measure your sleep quality and transmit this data to SLEEPON. To see the full list of data that your Device collects, visit our Product Specifications page.
CREATE AN SLEEPON ACCOUNT
If you want to access data collected by your Device, you must create an SLEEPON account. When you create an SLEEPON account, we ask for some personal information, including your name, email address and date of birth. Your email address will be your SLEEPON account user name, which you will use to log into your account. We do not display your email address to other users.
You might have also have the opportunity to create your SLEEPON account using a different credential such as a Facebook or Twitter account. We will ask permission to access basic information from that account, such as your name, location, and friend list. You can stop sharing that information with us at any time by removing SLEEPON’s access to that account. We will access your phone’s contact list for the purpose of letting you identify contacts who are SLEEPON users. We do not store your phone’s contact list, and it is deleted immediately after it is used for this purpose.
ADD INFO TO YOUR ACCOUNT
You can customize your SLEEPON experience by adding other types of information to your account, such as usual bedtime bedtime, sleep habit, whether or not you sleep with a partner or pet Whenever you add this type of data, we collect it and store it in your SLEEPON account.
VISIT OUR SITES
SYNC YOUR DEVICE
When you sync your Device through an App or the Software, data recorded on your Device about your sleep activity is transferred from your Device to our servers. This data is stored and used to provide the SLEEPON Service and is associated with your account. Each time a sync occurs, we log data about the transmission. Some examples, but not limited to, of the log data are the sync time and date, connectivity, and the IP address used when syncing.
BUY FROM OUR STORE
Credit card information is handled by our third-party payment processor. We store your shipping address so we can process your order through our fulfillment partner. If you are logged into your SLEEPON account when you purchase something on our Site, we associate that order with your SLEEPON account.
Whenever you contact SLEEPON for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance and improve the Mooring Service. If you contact us when you are already logged in to your account, the web form automatically pre-fills this information, so you don’t have to type it manually. You can also contact Mooring on public forums such as Twitter or Facebook; however, we cannot maintain the privacy of your communication to us if you contact us through these channels.
ACTIVATE LOCATION FEATURES
The SLEEPON Service includes features that require the collection of specific location data, including: GPS signals, device sensors, Wi-Fi access points, and cell tower IDs. We only collect this type of data when you activate a location feature, such as LBS. We stop collecting this type of data when you deactivate the feature. We store this information in your SLEEPON account. They are contractually prevented from sharing or using this data for any other purpose.
WHAT YOU CAN DO ON THE SLEEPON SERVICE
The SLEEPON Service is intended for your personal, non-commercial use.
SLEEPON grants you a limited, non-exclusive, non-transferable, non-sublicensable license to (1) access and view the SLEEPON Content, (2) access and use the software and mobile applications provided by the SLEEPON Service, and (3) use the software that is embedded into SLEEPON products as authorized in these Terms. This license is provided solely for your personal use and enjoyment of the SLEEPON Service as permitted in these Terms.
You will not use, copy, adapt, modify, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, broadcast . SLEEPON Service or any portion thereof, except as expressly permitted in these Terms. No licenses or rights are granted to you by implication or otherwise under any intellectual property rights owned or controlled by SLEEPON or its license, except for the licenses and rights expressly granted in these Terms.
WHY WE COLLECT DATA
SLEEPON uses your data to provide you with the best experience possible, to help you make the most of your sleep, and to improve and protect the SLEEPON Service. Here are some examples:
Age, gender and sleep quality are used to provide personalized sleep recommendations.
Contact information is used to send you notifications and to inform you about new features or products we think you would be interested in. Please see “Can I Opt-out Of Receiving SLEEPON Emails?” for information on how you can opt-out of future communications.
Data and logs are used in research to understand and improve the Mooring Device and Mooring Service; to troubleshoot the SLEEPON Service; to detect and protect against error, fraud or other criminal activity; and to enforce the SLEEPON Terms of Service.
De-identified data that does not identify you may be used to inform the health and scientific community about trends; for marketing and promotional use; or for sale to interested audiences. See “Sharing of De-identified Data That Does Not Identify You” to learn more.
WHAT KINDS OF DATA WE SHARE
DATA THAT COULD IDENTIFY YOU
Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share this data under the following circumstances:
With companies that are contractually engaged in providing us with services, such as order fulfillment, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us.
If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process (e.g., subpoenas or warrants served on us), or governmental or regulatory request, to enforce or apply the Terms of Service or Terms of Sale, to protect the security or integrity of the SLEEPON Service, and/or to protect the rights, property, or safety of SLEEPON, its employees, users, or others. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by law from doing so.
DATA THAT DOES NOT IDENTIFY YOU (DE-IDENTIFIED DATA)
SLEEPON may share or sell aggregated, de-identified data that does not identify you, with partners and the public in a variety of ways, such as by providing research or reports about health and sleep. When we provide this information, we perform appropriate procedures so that the data does not identify you and we contractually prohibit recipients of the data from re-identifying it back to you.
DATA THAT YOU DIRECT US TO SHARE
WAYS YOU MIGHT SHARE YOUR DATA
DEFAULT VISIBILITY SETTINGS
The privacy settings on new SLEEPON accounts are set to reveal minimal data about you with the purpose of getting you involved with the SLEEPON Service.
CONTESTS AND GIVEAWAYS
SLEEPON may also ask you to participate in surveys (processed by SLEEPON or third parties) that help us understand your use of the SLEEPON Service. Any PII you provide to SLEEPON (or supplied by you or SLEEPON to such third-party survey providers) in connection with these surveys will only be used in relation to that survey and as stated in this policy.
HOW LONG WE SAVE YOUR DATA
We store your PII for as long as you maintain a SLEEPON account.
HOW TO EDIT OR MODIFY DATA
Data that you provide to SLEEPON through the Site can be modified from your dashboard or SLEEPON account preferences. If you remove data from your SLEEPON account, it will no longer appear to you or others who use the SLEEPON Service. Backups of that data will remain associated with your SLEEPON account and in our archive servers.
HOW TO DEACTIVATE YOUR SLEEPON ACCOUNT
You can deactivate your SLEEPON account by contacting Customer Support. When you do, data that can identify you will be removed from the SLEEPON Service, including but not limited to your email, name, photo(s), friends list and links to sites such as Facebook and Twitter. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. SLEEPON may continue to use your de-identified data after you deactivate your account.
CAN I OPT-OUT OF RECEIVING MOORING EMAILS
Of course! You can opt-out of receiving weekly summaries, achievement notifications, contests, giveaways, surveys and promotional emails by changing the notification preferences in your account settings or by unsubscribing via the “Unsubscribe” link in any SLEEPON email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the SLEEPON Service.
HOW DOES SLEEPON KEEP MY DATA SAFE
SLEEPON uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact Customer Support.
TECHNOLOGIES WE USE
Cookies are text files that are sent by servers to web browsers and stored on your computer. They tell us which parts of the SLEEPON Service you’ve visited so we can figure out which promotions you may like to see or to alert you to software compatibility issues.
Web beacons and pixel tags are images embedded in a webpage or email for the purpose of measuring and analyzing usage and activity. SLEEPON, or third party service providers acting on our behalf, may use web beacons and pixel tags to help us analyze usage and improve our functionality.
DOES SLEEPON HONOR “DO NOT TRACK” SIGNALS?
Although we would like to honor the browsers set with a “Do Not Track” signal, the Sites do not currently respond to a DNT or similar signal as it awaits the results of efforts by the policy and legal community to determine the meaning of DNT and the proper way to respond.
We use the following third-party advertising cookies to present you with opportunities to purchase SLEEPON products on our Site; and re-targeting cookies, to present you with SLEEPON advertising on other websites based on your interaction on our Sites and other websites.
Google Adwords Conversion: You can adjust the Google Ads Settings and opt-out of this program.
Facebook Custom Audiences: You can adjust your Facebook advertising settings from within your Facebook account and opt-out of advertisements from within the Facebook ap- plication.